My first book review just so happens to be about content writing rather than content strategy. But it’s still very relevant.
Janice (Ginny) Redish, 2007
Don’t think this book is just for copywriters. Anyone who works in web should read it. It’s a great foundation book – lots of examples of the right and wrong way to do things, plus all her advice is really easy to follow. It’s one of my favourite reference books, and I recommend it to anyone starting out in the area of content production.
Table of contents:
- Content! Content! Content!
- People! People! People!
- Starting well: Home pages
- Getting there: Pathway pages
- Writing information, not documents
- Focusing on your essential messages
- Designing your web pages for easy use
- Tuning up your sentences
- Using lists and tables
- Breaking up your text with headings
- Using illustrations effectively
- Writing meaningful links
- Getting from draft to final web pages
The examples and case studies make this book invaluable. It’s very practical, and you can jump straight to the section you want to read if you need to. She summarises the key points of each chapter at the end for easy reference.
Bits that could be improved
This really is a foundation book – it covers a broad range of topics well, but doesn’t delve too deep into any. If you are a specialist, you may find some of the chapters too basic. Saying that – it’s always good to revisit the basics from time to time.
Content strategists, web copywriters, web producers and authors.
You can buy this book from Amazon.com: Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies) or from The Book Depository: Letting Go of the Words – Writing Web Content that Works (affiliate links).