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Review: Content strategy for the web

Content strategy for the Web

Content strategy for the web

OK, Kristina IS the content strategy queen. She’s out there constantly promoting the discipline. Follow her on Twitter: @halvorson


Kristina Halvorson, 2010


Kristina’s book is considered the ‘must have’ book on content strategy. And so it should. It’s one of the first books to really break down the process of how content strategy fits into  not only web projects, but the broader organisation.

“This book is an introduction to the emerging practice of content strategy. It provides a high-level overview of the benefits, roles, activities, and deliverables associated with content strategy.” pg ix.

It’s not a massive textbook. At under 200 pages (including indexes and references), it’s more a starter than a main course. It sets the scene, provides a framework, and leaves plenty of room for others to come and fill the gaps. More a discussion paper than an encyclopedia.

Table of contents:


  • Solution
  • Problem
  • Discipline


  • Audit
  • Analysis
  • Strategy


  • Workflow
  • Writing
  • Delivery


  • Measurement
  • Maintenance
  • Paradigm

Good bits

When I first read this book at the beginning of the year, I felt like I had finally found a name for what I’d been doing in the various web projects I’d been working on. It’s a whole lot of commonsense – but before this book came along there wasn’t one place to find all of the information together. You had to glean a little from copywriting/writing for the web books, a little from usability books, something from information architecture books, and round it off with some project management knowledge.

It’s an easy read, so you can pick it up and start implementing quickly. There are also good reading lists included if you want to expand your knowledge further.

Bits that could be improved

As I mentioned before, this is a compact book. Don’t expect it to answer all your questions. Luckily there are some excellent forums and discussions popping up all around the internet to take some of Kristina’s theories to the next level. The gap filling has commenced.

Best fit

Web managers, newbie content strategists, content producers, project managers, web copywriters. Anyone working on a large web redevelopment project.

Buy it

You can buy this book from Amazon.com: Content Strategy for the Web or from The Book Depository: Content Strategy for the Web (affiliate links).

This post was written by Sally Bagshaw

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