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New content strategy books just in time for Confab

With Confab just over seven weeks away (how exciting!), the timing has been right to dig into three newly released content strategy books.

New content strategy books to read

New content strategy books to read

First up is Margot Bloomstein’s Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. I am completely honoured to be mentioned in this book (thanks Margot!) which is about real-life content strategy projects. Quite often when you work in this field, you have ‘does anyone else ever encounter this’ thoughts. This book is full of useful stories – and packed with really practical how-to advice – so you’ll never feel alone again.

Next is Managing Enterprise Content: A Unified Content Strategy (2nd Edition) (Voices That Matter) by Ann Rockley and Charles Cooper. The most technical of all these books, it delves into intelligent content – content that can be created once and published across many channels. Ann has been spruiking this concept for longer than anyone else (far before content strategy was so popular), and as the field moves back to structured and responsive content her concepts and framework will continue to be invaluable.

And last, but by no means least is Content Strategy for the Web, 2nd Edition by Kristina Halvorson and Melissa Rach. The first edition of this book prompted my ‘aha’ moment that what I was doing was called content strategy. This edition is still an introduction to the discipline, but has been updated to include some insight into what’s been happening since content strategy hit the big time – and what might be the future direction.

Have you read any of these books yet? Also importantly, are you coming to Confab?

(P.S. These are affiliate links.)

This post was written by Sally Bagshaw

{ 2 comments… add one }
  • Ginger April 26, 2012, 3:54 pm

    Is it worth shelling out the for the second edition of Kristina Halvorson’s book? I love the first, and had a similar moment with it (although it was more, “Aha, this is what I’m supposed to be doing!” I’d be interested to hear how substantial the new material is.

    • Sally Bagshaw April 29, 2012, 1:38 pm

      Hi Ginger
      I think it depends on which area of content strategy interests you the most. The book is still an introduction to the discipline, so if you’ve started to become more specialised there may be other books to look at instead.

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