My name is Sally Bagshaw and I’m an independent web content strategist based in Brisbane, Australia – working with local, national, and international clients.
Over the past 16 or so years I’ve worked as a copywriter (Snappy Sentences), content producer, web manager, project manager and intranet manager. This has given me a comprehensive view of the elements that make up content strategy including business strategy, copywriting, usability, governance, author experience, information architecture, content operations and content management. In fact, I’ve presented on many of these topics at Interactive Minds, Networx, Confab London, Web Directions RESPOND, EMSA and Brisbane Content Strategy Group events. (See some of my presentations on Slideshare.)
I specialise in complex web redevelopment, customer experience or content projects and often act as an intermediary between business, technical and delivery teams. My focus is content strategy for an improved user experience.
I’m also pretty chuffed to be mentioned in:
- Author Experience: Bridging the gap between people and technology in content management
- The Digital Crown: Winning at Content on the Web
- Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
- Clout: The Art and Science of Influential Web Content (Voices That Matter)
(all available from Amazon).
If you are in Brisbane, please come along to a Brisbane Content Strategy Group meetup. I’d love to see you there.
Got a question about content strategy or need a content strategist for your next project? Send me an email.