Five ways to use a blog as part of your content strategy

7 August 2010

On Tuesday I flew to Melbourne to attend the first ProBlogger event. The room was filled with 150 aspiring bloggers – some more successful than others, but all with a keen interest in how to write and maintain an engaging blog. We listened to a stellar line up of speakers including Darren Rowse, Chris Garrett, [...]

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Review: Content strategy for the web

6 July 2010

OK, Kristina IS the content strategy queen. She’s out there constantly promoting the discipline. Follow her on Twitter: @halvorson Author Kristina Halvorson, 2010 Summary Kristina’s book is considered the ‘must have’ book on content strategy. And so it should. It’s one of the first books to really break down the process of how content strategy [...]

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Presentation: Keeping content king

10 June 2010

I presented at Interactive Minds yesterday. It was a great morning with some great speakers including Simon Lockyer from Everyday Hero, Clive France from Internetics, and the very interesting Vivek Wagle from Lonely Planet. The overall topic was ‘Content is still king’ and my angle was how to keep content king. I looked at how [...]

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Consider a message matrix as part of your content assessment

31 May 2010

Key message dilution is a big risk when you have too much content spread across too many platforms. It’s not rocket science –  the more content you have out there, there more you need to ensure that it’s all hitting the right mark. A simple way to gain a ‘snapshot’ of how well your content [...]

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Content strategy is bigger than the web team

24 May 2010

I’ve worked in some big organisations – organisations where the web team, the marketing team, and the business areas all worked in little silos. Conversing when needed, but never really crossing over or properly collaborating to create strategic plans that related to content. Most planning efforts were driven by the web operations team. The same [...]

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Content obesity – an organisation’s silent killer

17 May 2010

Web publishing used to be a secret art form that only a select few knew how to do. Developers had control of when and where content was published. The average employee didn’t understand code or FTPing – and didn’t particularly want to. Website content was taken from existing brochures, and Google was still an idea [...]

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