It’s been almost two weeks since Confab 2011 finished. And it’s taken me that long to feel like I can write this post.
What a conference. What a great bunch of smart and generous people sharing a few fantastic days in Minneapolis.
Experiences were swapped, ideas discussed, and cake (a whole lot of cake) was consumed.
Thankfully, diligent note takers also documented many of the presentations. The Confab website has a great list of Confab related posts here.
- Content strategy is a very practical discipline. The best approaches are methodical, pragmatic, and consistent.
- Business goals and user goals are at the heart of a great content strategy.
- Content strategy challenges are similar all around the world– it doesn’t matter if you work for a big name like Facebook or Disney, or for a small agency or business.
- Meeting new friends and peers who I’d only ever interacted with via Twitter or email.
- Meeting Kristina Halvorson and Ginny Redish (and many, many others).
- The Minnesota Twins vs Detroit Tigers baseball game. Even though the game was delayed due to hail, it was a great taste of American culture.
- Catching up with Clare O’Brien from London. We’d caught up in Sydney in 2010, so it was lovely to spend some time with her again.
- Wacky Minneapolis weather. While I was there we experienced heat and humidity, a morning electrical storm, a hail storm, cold wet rain, and a tornado. Extreme weather plus.
- Cake, lots of cake.
- De-briefing with the Ottawa content strategy meet-up crew. Special thanks to Kristina Mausser for arranging the dinner.
So, would I go again? For sure. It’ll be interesting to see how the format changes. This year the conference sold out, and had well over 200 people on the waiting list before that closed too. I know next year the organisers will try to accommodate more participants, but I think one of the best things about the conference this year was the ’boutique’ feel. Sure, there were 450 of us – but everyone had easy access not only to each other, but to the awesome speakers as well. We all mixed together easily. I think if the conference got too big, some of that magic would go.
Did you go? What did you think?